In Class: Deconstructing a native ad

Objectives:

After having completed this assignment, students should:

• Recognize the elements of a native advertisement
• Critically evaluate the effectiveness of a native advertisement
• Discuss what might happen if the native advertisement is successful

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Steps

• Students find a native advertisement from a publication of their choice
• In pairs or small groups, students deconstruct the advertisement
• Screenshots of significant elements of the native ads should be taken and posted to the group’s slide in a shared Google slide deck.
• The groups come together and show and tell the elements of their native ad, then discuss the effectiveness of the ad and its implications for news audiences.

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Teachers’s Note:

• Depending on the time available, it can be helpful to provide one or more native ads rather than having students find their own example

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