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Assignment

Take-home: Press releases and journalism

Key lesson

Some news articles take information from press releases without verification

Level

Intermediate

Prior knowledge

VITA, Information neighbourhoods, News as promotion

Prior knowledge

Objective:

At the end of completing the homework, students will:

  • Discover and learn where to find press releases
  • Critically analyze the information in the news by comparing it with press releases
  • Identify how problematic it could be to rely on self-interested sources 
  • Understand what journalistic “verification” entails

Steps:

  • As a preparation, find a press release and a news article published by a known news outlet on the same topic/event. Compare the two and discuss the differences and similarities in front of the students. This itself can be a discussion activity.
  • Tell students that they also need to find a similar example by themselves as homework.
  • Ask them to summarise similarities and differences after comparing the two in one page.

Teacher’s note

  • Your student may ask where they can find press releases. Most companies and governmental offices list their major press releases on their official websites. 
  • If needed, you can show a few examples in class. This section is often titled something like “ What’s New,” “ Latest News,” “ Press Room,” and so on. For example, Apple calls it “ Newsroom” on its website. The U.S. White House has a page simply titled “ News.” PRNewswire's website has an archive of many press releases, too.

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Additional references